What is the membership about?
AOW’s Insider Membership is a sourcing platform designed for retailers and designers interested in sourcing handmade goods, particularly in home décor. Categories featured include ceramics, glassware, textiles, basketry, and more. This platform also provides access to exclusive industry interviews that focus on the artisan sector, along with trends, sourcing guides, and market insights.
Founder Annie O. Waterman leverages over 17 years of experience in the artisan field. She travels extensively to seek, find, and present the finest handmade products and brands for retailers who are passionate about and committed to the artisan sector. The products and brands Annie highlights are characterized by exceptional craftsmanship, quality, design, and provenance.
AOW Insider is a valuable resource for retailers looking to buy ethically and support top artisan brands and makers worldwide. It saves you travel expenses and time. Annie compiles artisan resources for you, so you can be more productive when sourcing for upcoming seasons.
Who can join the membership?
AOW’s Membership is designed for boutique retail shops and designers who want to source exquisite handmade products. It also caters to artisan brands seeking industry insights and B2B business opportunities and anyone who shares a passion for the handmade artisan sector.
What are the benefits of becoming a member?
AOW Membership provides in-depth interviews and insights into the handmade home décor industry, keeping you informed and up-to-date. Enjoy exclusive access to industry interviews and exquisite artisan brands.
Members receive two exclusive newsletters per month, featuring:
· Unique sourcing destinations and travel guides
· Hand-selected B2B artisan wholesale brands + contact info
· Maker spotlights
· Seasonal buying ideas
· Trend-focused product highlights
· Trade show updates
· Industry news
· Industry interview
· Archived access to content from the date you sign up
· 20% off consulting services
Can I cancel my subscription at any time?
Yes, you can easily cancel your monthly subscription at any time.
If I become a member, do I get access to your full archive of member posts?
Members get access to posts from the date they sign up, as well as evergreen guides and catalogs, which are always available to download within the main portal.
How does it work if I want to work with one of the artisan brands featured?
It's very simple—you can reach out to the brand directly, as all contact details are shared, or you can email Annie, and she will make a personalized introduction between you and the vendor and send their latest catalog and price list.
How does it work if I am a brand and want to be featured via AOW's platform or newsletter?
Send Annie an email, and she will send you a media kit laying out all the options for working together.
