This week, I am delighted to share a conversation I had with Jonathan Hankar, founder of Be Home. This leading wholesale artisan brand has been designing beautiful, ethically sourced handcrafted home goods for over 17 years.
I spoke with Jonathan about how he got started, what he wished he had known when he first started, which marketing efforts have led to the greatest success, and many of the trials and errors he has gone through over the years.
In my eyes, Be Home is one of the most successful wholesale artisan brands in the market for many reasons. They have laser-focused on client needs, continuously designing new collections throughout the year. They have warehouses for easy shipping in both Europe and the US, exclusive designs, and work with materials that are natural and timeless, so they never go out of style. They offer custom design capabilities and excellent quality service, and the list goes on. This did not happen overnight. What Jonathan has built over the years is quite impressive and inspiring, as it's ever more challenging to find a niche in what I see as a saturated market.