This month, I’m delighted to share an interview with Nona Patrick of Good Harvest Marketing. There is increasing discussion in the field about how artisan brands and companies can explore opportunities and access the trade. It's quite clear when browsing through sites these days that many people are trying to tap into this market - and rightly so. The clients of interior designers are often the few who remain unaffected by the ever-shifting economy. I think it's an important area to focus on, and you will see more conversations around it for Insiders in the coming months.
Nona is not only a marketing expert and coach working directly with interior designers, but she truly knows their challenges and needs. She shares valuable insights from their perspective on how artisan brands can get in front of them.